Gem & Jewelry Export Promotion Council
To others, they conjure up De Beer’s historic “A Diamond Is Forever” advertising campaign. Despite the prominence of those icons, branded jewellery remains the small minority of the market, making up only 20 % of income. Branded jewellery will reach 25 to 30 p.c of the market in 2025, and the dollars at stake are big—$80 to $100 billion are on the table. Incumbents must breathe new life into both their products and brand narratives if they are to stem this income erosion .
A curated choice of jewelry pieces highlighting contemporary design ideas and endearing narratives is charming the fine jewelry trade. Signet Jewelers, the US-based jewelry retail large, reported a decline in gross sales and earnings for the third quarter of fiscal 2024, but reaffirmed its guidance for the full 12 months excluding the sale of 15… SAMUEL ORD critiques a quantity of digital tools designed to minimize …