This should strike a note with traditional jewellery store homeowners; jewellery is an emotional buy and highlighting the special relationship between a jewellery piece and the wearer is doubtless considered one of the most successful gross sales methods. “It lines up with observations from insolvency specialists over the varied investment cycles that tell this column that when the market enters a downturn, jewelry, footwear, and menswear stores are first to really feel the warmth.” Pandora reported an 11 per cent growth within the third quarter of 2023, owing to strong branding strategies. “Pearls are nonetheless huge for us, and next season we’re seeing pearls which would possibly be more oversized,” says Beales, pointing to CompletedWorks’s big pearl necklaces and bracelets. “We have seen our designers taking pearls to the following stage – think diamond tennis necklaces, chokers and lariats adorned with pearls.

• A senior executive of a outstanding jewellery brand,