A characteristic of beautiful women which has been explored by researchers is a waist–hip ratio of roughly 0.70. As of 2004, physiologists had proven that women with hourglass figures had been extra fertile than different women due to higher levels of sure female hormones, a fact that may subconsciously condition males selecting mates. However, in 2008 other commentators have suggested that this desire will not be universal. For instance, in some non-Western cultures during which girls should do work such as discovering food, males are inclined to have preferences for greater waist-hip ratios.

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• Not solely is the skin care category swelling, however interest in make-up has exceeded pre-pandemic levels and hair care has, too, growing due to hair density and development products,