Travel, Hospitality & Leisure

Originality/value Leaning on the foundations of the marketing literature and the market segmentation concept, this analysis makes an attempt to create a theoretical contribution that can be utilized to segment international tourists based on their travel motivations. Additionally, this research highlights the ability of conditional probability strategy, as it could be of extra value than the predominant path coefficient strategy. HONG KONG – The pioneer and trade chief in innovating international airport hospitality services, Plaza Premium Group, is sharing their unique insights with a worldwide viewers, by way of the launch of a virtual talks programme titled ‘Come Fly with Us’. Moderated by the Editor-in-Chief of Travel + Leisure Southeast Asia, Jeninne Lee-St. John, the digital talks programme is a three-part sequence that invitations leaders from throughout the travel ecosystem to share their experiences and talk about the trade alongside a few of Plaza Premium Group’s highest profile Directors, in …